CONTEXT
As a UX with a strong grounding in analysis and the science that surrounds delivery of solutions I was offered opportunity to engage team of creatives with experience Id built up in cross disciplinary teams I’ve worked with. The Director of UX was keen to encourage the team to engage with data, in efforts to separate assumptions from observable truths to help the team set off from firm footing.
APPROACH
+ Heuristic review - I was tasked with reviewing the brands first ecommerce platform in the
UK, delivered in the midst of lockdown with a skeleton team. My goal offer fresh perspective
on some of the challenges we have at hand, which would benefit customers and brand alike.
+ Data science Partnership - I partnered with member of data science to bring about real
world context of the “scale” of challenge the issues presented.
UK, delivered in the midst of lockdown with a skeleton team. My goal offer fresh perspective
on some of the challenges we have at hand, which would benefit customers and brand alike.
+ Data science Partnership - I partnered with member of data science to bring about real
world context of the “scale” of challenge the issues presented.
+ Accessibility - supporting audit and delivery of recommendations on third party solutions used
across Saint Gobain UK & Ireland.
across Saint Gobain UK & Ireland.
+ CRO Programme - Team Support - In response to evolving product team I was offered opportunity to
support conversion rate optimization team. Covering day to day team challenges, removing blockers
reported, working with stakeholders to map out needs, and deliver agile ceremonies to bring
stability to a newly formed cross functional team.
support conversion rate optimization team. Covering day to day team challenges, removing blockers
reported, working with stakeholders to map out needs, and deliver agile ceremonies to bring
stability to a newly formed cross functional team.
+ eCommerce audit - I was approached by the Directors of Digital Marketing and UX - for
recommendations on methods available to support internal CRO initiative. I supported product
owner with research, analysis, and delivery of refinements to the UK sites over 2022/23.
recommendations on methods available to support internal CRO initiative. I supported product
owner with research, analysis, and delivery of refinements to the UK sites over 2022/23.
INVOLVEMENT
Senior UX on CRO [21 - 24]
Senior UX on BAU [20 - 24]
Project Lead CRO [18 mths]
PROJECT LEADS
Julie Kennedy, UX/UI Director
Charlotte Green / Bob Powell, Lead UX
Elizabeth Nightingale, Research Specialist
Adelaide Meal, Head of Data/Analytics/CRO
Dan Kilsby, Chief Data Officer
Christopher Reed, Product Lead
Denver Coakley, Product Owner
Kaleem Arshad, S.Product Owner
Harry Warman, Product Owner (Branch)
George Radu, Product Owner (Supply chain)
Jordan Cowley, CRO / Analytics
Zeeshan Waheed, QA Specialist
Station10, Analytics Tooling
TECHNOLOGIES
SAP Hybris
Bloomreach Engagement
Adobe Target (A/B)
Adobe Analytics
Medallia Decibel
User Testing (Userzoom)
Browserstack
SiteImprove (AA Accessibility)
Senior UX on CRO [21 - 24]
Senior UX on BAU [20 - 24]
Project Lead CRO [18 mths]
PROJECT LEADS
Julie Kennedy, UX/UI Director
Charlotte Green / Bob Powell, Lead UX
Elizabeth Nightingale, Research Specialist
Adelaide Meal, Head of Data/Analytics/CRO
Dan Kilsby, Chief Data Officer
Christopher Reed, Product Lead
Denver Coakley, Product Owner
Kaleem Arshad, S.Product Owner
Harry Warman, Product Owner (Branch)
George Radu, Product Owner (Supply chain)
Jordan Cowley, CRO / Analytics
Zeeshan Waheed, QA Specialist
Station10, Analytics Tooling
TECHNOLOGIES
SAP Hybris
Bloomreach Engagement
Adobe Target (A/B)
Adobe Analytics
Medallia Decibel
User Testing (Userzoom)
Browserstack
SiteImprove (AA Accessibility)
USABILITY ENGINEERING 2020
Prepped Heuristic Review for Director UX utilising NNG Heuristic framework.
Refinements identified, prioritised, presented to entire project team. Tested and delivered across the portals - via CRO team - delivering significant increases in Conversion Rate, engagement online.
Prepped Heuristic Review for Director UX utilising NNG Heuristic framework.
Refinements identified, prioritised, presented to entire project team. Tested and delivered across the portals - via CRO team - delivering significant increases in Conversion Rate, engagement online.
eCOMMERCE AUDIT 2022
with Baymard
with Baymard
As primary data driven UX on the team, I was asked by the Directors of Digital Marketing and UX/UI to recommend - options for completing an external review of the Saint Gobain digital properties.
Having identified a couple of exemplary teams - the department leads engaged the Baymard Institute team.
After review - I maintained active pipeline of proposals, data and refinements to incoming Product Manager supporting CRO stream.
The results of just a handful of refinements speak for themselves!
Having identified a couple of exemplary teams - the department leads engaged the Baymard Institute team.
After review - I maintained active pipeline of proposals, data and refinements to incoming Product Manager supporting CRO stream.
The results of just a handful of refinements speak for themselves!
UX AUDIT 2023
Prepared for Director UX
To identify projects which could move with little / no external dev resource - via Adobe Target (A/B testing)
Prepared for Director UX
To identify projects which could move with little / no external dev resource - via Adobe Target (A/B testing)
RESULTS
2020 - 24
Mobile visitation quadrupled
2023 - 24
Product view ▲ 2.9%*
Conv rate ▲ 1.7%*
Aban rate ▼ 12.4%*
Key
*Whilst Jewson, and Travis Perkins saw their market share eroded by increased competition from local building merchants.
2020 - 24
Mobile visitation quadrupled
2023 - 24
Product view ▲ 2.9%*
Conv rate ▲ 1.7%*
Aban rate ▼ 12.4%*
Key
*Whilst Jewson, and Travis Perkins saw their market share eroded by increased competition from local building merchants.
EXTERNAL SAMPLES - UX / Analysis / Prototyping
Heuristic Review - Presentation - prepped for Director of UX, and audience Product Owner, Business Analysts, UX, UI designers.
Heuristic Review - Presentation - prepped for Director of UX, and audience Product Owner, Business Analysts, UX, UI designers.
eCommerce Map 2020 - Documenting key journeys - Scrum lead identified risk that journeys were largely undocumented. Project capture key journeys in format Analysts, Designers, Teams understand - format chosen BMPN
Click & Collect Service - Service 'End to end', Quant, Qual overview | 2022 Vs 2023 (By Branch)
UX Audit - By Effort (No Dev, Dev Req) - which could be delivered with minimal dev resource
Trolley / Checkout Refresh - supporting Junior UI - translating concepts to interactive prototypes
Ongoing challenges delivering a joined up "Click and Collect" service across the UK
[Colleague Interviews, Quantitative analysis "availability", "Builder - diary studies", "Website feedback"]
[Colleague Interviews, Quantitative analysis "availability", "Builder - diary studies", "Website feedback"]
CONTACT DETAIL
Linkedin profile
2024 - CV